After researching colors and how seniors respond to them, I ended up going with a monochromatic color scheme to help with the costs of printing. Their plan is to print the brochures in black and white to save money, so I used a green color, which is already part of their website, and would be easily translatable to black and white when going to print.
After researching typefaces, I made a few changes to the style tile, using a typeface with uniform strokes and slightly larger x-height. The header and sub-header typeface were changed as well to Georgia, as it has a large x-height and relates to the target demographic.
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