Week 10 - Recap

Between week 9 and week 10, I met with the clients on December 5th to show the final collateral. They responded very positively to the new collateral as well as the new branding. They would still like to use the old logo, but keep the new logo for future uses. They had minor critiques but the meeting went very well.

Week 9 - Recap

Continued work on brochure, making minor changes. I also started working on buttons that they had requested.

Week 8 - Recap

I received a message from Davild Wilder, the Senior and Disabled Fund's president and I was informed that he will not be at the next meeting of SDF planned for December 5, 2016, as he will be up in Sacramento on business.

This may end up delaying the current work schedule of having everything done by the 5th to turn into the client. However, this may be a blessing in disguise, as it will most likely give us a couple extra weeks to finish the project, and I will most likely send them the finished products through email or at their first meeting of the new year.

I will have to discuss this with my group and see how we plan to move forward.

Week 7 - Recap

In response to the client's request of having less happy seniors on their brochure, I looked for more images of seniors that looked more troubled, which is the client's target demographic. Below are some of the images I have found

Week 6 - Recap

I met with the client on Monday, November 7, 2016 to show them the brochure, which is their main concern. Received feedback as to what to change, what to add and what to take out. The client wanted more diverse images, and images that are "less happy" (referring to picture of seniors playing basketball.

Side note: Seniors do not like Lorem Ipsum.

Also spoke to the client about their website, and while they were into the idea of switching web hosts to make things easier, they are unable to do so at this time, due to financial concerns.

Week 4 - Recap

After researching colors and how seniors respond to them, I ended up going with a monochromatic color scheme to help with the costs of printing. Their plan is to print the brochures in black and white to save money, so I used a green color, which is already part of their website, and would be easily translatable to black and white when going to print.

After researching typefaces, I made a few changes to the style tile, using a typeface with uniform strokes and slightly larger x-height. The header and sub-header typeface were changed as well to Georgia, as it has a large x-height and relates to the target demographic.

Week 5 - Recap

Focused on the body copy that will be used on the website, brochures, posters and flyers.

Week 3 - Recap

Emailed with the client regarding style tile. I swapped out a couple of pictures to show more diversity. I also looked for usable photos of seniors and disabled individuals that showed more diversity. It proved to be a challenge. Started research of typefaces good colors to use for senior citizens.

I asked the client if they approved of a color scheme but their main concern was the cost of printing.

Week 2 - Recap

I emailed the client to present some style tiles for the project. They informed me that they wanted more diversity in the pictures.

Week 1 - Recap

Throughout the week, I searched the web for usable images that the group could use in making collateral material. It was a tougher search than I had initially thought and only found a handful of images that are large enough to be usable.

I contacted the client on Saturday and the President of the organization, David, informed me that he would like to add a few more collateral pieces, which is actually good because the initial list of collateral was a little short and I was unsure if it would be enough work to span the entire quarter.

My other task for the week was to continue working on the brochure for the client. I have a very rough layout for the brochure which can be seen below:

10/12/2016 - I will be working on a style guide and a more comprehensive schedule.

Design Team: Production - Week 1

By the end of the Pre-Production class, the team had compiled enough work to show our client. I met with the client, the Senior and Disabled Fund of San Bernardino County, on Monday October 3, 2016 and received positive feedback so far, with little critiques.

One of the main concerns of the client was that our designs be a little more fitted to the demographic and cited color-blind individuals as a significant portion of their organization. Minor things were noted as well such as font size and overall color scheme.

Response to a new logo was positive but they would still like to see an updated version of the old logo. Our client was also open to branching out to social media as a means of free marketing and a way of reaching more disabled clientele.



I have found some articles for designing for the elderly and the colorblind:

https://www.smashingmagazine.com/2015/02/designing-digital-technology-for-the-elderly/

https://designshack.net/articles/accessibility/tips-for-designing-for-colorblind-users/